Playing in the sandbox.

Anyone who has ever met me has equated my enthusiasm and outlook on life to that of a child. I've often been called 'a big kid' and not just because of my weight. I am indeed a child at heart and this outlook is often reflected in my writing. Part of my infatuation with advertising is the inherent playfulness hidden in the creative. Once you peel back the layers of product attributes and fine print, you can find some damn funny and cool stuff. As you can tell by past blog posts, I am a huge pro football fan. This extends to their advertising as well. I'm a sucker for low-brow, misogynistic humor often found in beer commercials for brands like Budweiser and Coors. But as a red-blooded southern football fiend, these ads resonate with me and therefore with the target. They are intended to be crass and flippant. I try to put that same colorful and playful humor in my radio spots. What I can't accomplish with pictures, I recapitulate with language, tonality, sound effects and music. The other day, I broke out into a dance session as I laid down background music for ads about lasagna. Advertising, writing, and yes radio aren't about seriousness and work to me. It's about tapping into that inner child. What's your sandbox?